The stats are revealing
When I was recruiting, I typically didn’t read the cover letter and would go directly to the résumé to see if the candidate had the minimum qualifications for the position.
However, according to a 2016 Careerbuilder national survey, 40% of recruiters and hiring managers wanted to see a cover letter and 45% of them rejected the résumé if one wasn’t included.
Based on those stats, wouldn’t it make sense to send along a strong cover letter?
Even if the actual numbers are lower, why wouldn’t you want to include a cover letter that gives compelling reasons why you should be selected for the interview?
Why would you not want to make the effort to create a compelling document that can help “sell” you for a job?
My feeling is, if you can send a cover letter – SEND IT! It’s essentially another kick at the can that can help you land the interview.
Benefits of having a rock-solid cover letter
When crafted properly, a cover letter will prompt the hiring manager and recruiter to actually read the résumé or even better – reach out to you immediately without even going to the résumé.
A strategically-written and accomplishment-based cover letter will:
✔ Provide specific examples that prove you have the skills and experience listed on your résumé.
✔ Prove you’ve actually read the job posting and that you’re genuinely interested in the position.
✔ Demonstrate you made the effort to create a tailored cover letter even though it wasn’t a requirement (that being said, many employers expect one even if they don’t say so).
✔ Express why you are interested in the position and why you feel you are the ideal candidate.
✔ Offer rationales that you can’t in a résumé such as why you can relocate or travel 50% of the time.
✔ Explain red flags like employments gaps and where you have transferable skills if you don’t have direct experience the role/industry you are targeting.
✔ Show the employer that you can communicate well.
Here’s the challenge
You can’t just send any cover letter. It can’t be a generic, one-size-fits-all document. That will probably get you disqualified.
Just like your résumé, your cover letter must have a strategy. It has to be customized for each position, accomplishment-focused, well-written, and error-free.
Cover letter help is only a click away!
If you’d like to discuss how we can work together to create a branded résumé, cover letter, and Linkedin profile that set you apart as the “perfect fit” candidate, click here to set up a free discovery call.
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Create a résumé that converts into interviews
The scary fact is, only about 2% to 3% of résumés actually result in interviews. To boost your chances, you need a résumé that has a higher rate of converting into interviews. Click on the button below and get started on creating a higher-converting résumé.
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Hi! I’m Diana.
I draw from over 15 years recruitment, career/job search coaching, and sales/marketing experience to help all kinds of jobseekers stand out, get noticed, and get hired for their dream job.
Need help? That’s what I’m here for!
Are you in the midst of a job search and not getting the results you want? Or, are you employed and not actively looking but want to “get ready” in case your situation changes and you need to launch a job search?
Don’t get caught in the endless cycle of applying to jobs, hearing little to nothing, and becoming more frustrated.
I offer both “Done-For-You” and “DIY” options to help you overcome the obstacles and get you on the right track to accelerate your job landing success. You choose the level of service you feel you need that fits your budget.