After 15 years in the career industry, it still amazes me that despite all of the information and resources out there, many jobseekers are still making the same colossal no-no.
They’re actually making more mistakes than that, but this one big boo-boo needs to be addressed before even thinking “resume”. That’s because the effectiveness of career marketing documents (including the Linkedin profile) depends on doing this ONE thing correctly.
Even if you’re not considering a job change, you should still position yourself as if you were, so that when your situation changes and you’re actively looking, you’ll attract the right kind of opportunities. Being proactive is key to long-term career success.
What’s the plan, Stan?
Not having a plan is like shooting first and aiming later. Generally, a bad idea in all areas of life.
Before you fire off your résumé or reach out to hiring managers, you must first determine what your job search strategy is. This will depend on what it is you’re going for, but also what you have to offer, where you might be lacking, and what kind of “red flags” you might have in your career history.
Do some digging
You’ll have to do quite a bit of self reflection to determine things like:
What kind of position, industry, organization are you targeting?
Are you transitioning to a completely different position and/or industry with no prior experience?
Are you re-entering the workforce after a long hiatus?
Do you have recent or a series of work gaps?
Do you lack professional work experience?
Do your due diligence
Another important part of the planning process is researching your target position/industry, and employers to determine where your skills/experience gaps are and then decide how you are going to address them in your career marketing documents/Linkedin as well as the interview.
For instance, if you want to change your job function and/or industry that you have no background in, that will take a much more robust approach than if you are seeking the same kind of position in the same industry.
Go small or go home
You should also be marketing yourself as niche as possible. That means, finely-targeting your job search to a specific type of role and/or industry.
I know it’s counter-intuitive but making your job search very broad in an effort to reach as many opportunities as possible can backfire and return less results. Your message ends up being too diluted and it won’t resonate with anyone. Hence, no one reaches out to you.
Insanity is doing the same thing 2000 times and expecting a different result
One jobseeker I spoke to used the “kitchen sink” approach and had no focus whatsoever in terms of how he marketed himself.
The result? He spent an inordinate amount of time sending out his résumé 2000 times with 0 responses. Don’t wait for 2000 nothings before you do something different (contact me for help!)
Once you’ve completed your strategizing and have a clear plan in place, you can then get your résumé, cover letter, and Linkedin in order. They should be written in a way that supports your strategy and not work against it.
Take a bottom-up approach
Do NOT start applying to any jobs or network until you’ve laid the groundwork first. This is the hardest yet most important part of the job search process. It’s literally the foundation which supports everything else, then you can build up from there. This is not where you cut corners or take a “fuck it” approach.
Help is only a click away
If thinking about this whole strategy thing stresses you out, invest in yourself and get some professional help. You can book a complimentary, no-strings-attached discovery call with me by clicking on this link. We’ll talk about what your career goals and objectives are and how I can help you get there.
P.S. Sorry for the f-bomb but I’m passionate about this shit! 😊 Oops.
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Hi! I’m Diana.
I draw from over 15 years recruitment, career/job search coaching, and sales/marketing experience to help all kinds of jobseekers stand out, get noticed, and get hired for their dream job.
Need help? That’s what I’m here for!
Are you in the midst of a job search and not getting the results you want? Or, are you employed and not actively looking but want to “get ready” in case your situation changes and you need to launch a job search?
Don’t get caught in the endless cycle of applying to jobs, hearing little to nothing, and becoming more frustrated.
I offer both “Done-For-You” and “DIY” options to help you overcome the obstacles and get you on the right track to accelerate your job landing success. You choose the level of service you feel you need that fits your budget.