Linkedin is one of the most actively used social media platforms with reportedly about:
530 million users
with 106 million active users and
with 40% of active users using Linkedin daily
Additionally, approximately 87% of Recruiters use Linkedin to find talent, making it arguably the go-to place for hiring efforts.
A strong Linkedin profile can boost your success rate
Whether you’re job hunting, building a business, or looking to grow your network and your credibility, a Linkedin profile can help you get found and attract opportunities provided you implement the recommended strategies.
Creating an effective profile isn’t something that you can just “slap together” at the last minute and hope for the best. You need to make sure that you have completed all of the sections and done it properly.
Why Most people’s profiles fall short (and yours could be one of them)
Despite the fact that Linkedin can virtually make or break your job search and business success, I still see people making common mistakes that can significantly decrease their profile’s effectiveness.
The top 3 Linkedin sections that most people get wrong (and need to get right)
#1: The Profile Photo (Avatar)
Just to be clear, the photo I’m referring to here is the small, circular profile photo that is your “avatar” and not the large, banner-style photo.
The two biggest mistakes people make with their profile photo is either not having one at all or having one that falls short for many reasons. Neither is good.
Having a professional-looking photo will significantly boost your profile views and number of messages you receive.
- Use a head and shoulder shot that is clear and uncluttered.
- Dress appropriately for your job function and industry. If you’re unsure, err on the side of caution and wear business attire.
- Smile at the camera and show your teeth. You need to look happy and approachable.
- Upload an image between 400 x 400 pixels and 20,000 x 20,000 px.
- Include other people or things, like your pets, spouse, kids, or inanimate objects. It’s just weird.
- Use a selfie.
- Stand in front of a background that is too “busy”. Keep it as non-descript as possible.
While you don’t need to hire a professional photographer, you should have a competent person take your photo with a good quality camera in a well-lit area.
#2: The Headline
The headline is that section just directly under your name. It is an important part of your profile because it’s where you can immediately communicate what your expertise is right off the bat.
An effective headline will include words that represent you in the most accurate way possible and in a way you want people to see you.
Many people either don’t complete it or they include words or phrases that aren’t the best choice.
- Use up as many of the 120 characters as possible to maximize the space.
- Use words that accurately describe your key function and expertise.
- Include keywords that Recruiters would use in a search string.
- Use industry buzzwords or jargon.
- Put the name of your employer or your company in the headline.
- Say your “unemployed” or “need a job” or anything else that is equally “needy” or negative.
There is no one way to write a headline. The words that are used depends on what your strategy is and who your target audience is.
Here’s an example of a good headline:
Operations Executive ★ Change Management ★ Business Turnaround ★ Revenue & Profit Growth ★ Team Building & Leadership
#3: The Summary Section
The Linkedin summary is that section below your current company, location, and education. It is essentially your 30 second elevator pitch.
There are different philosophies on what writing style to use. Some experts say to write it in the first person like you’re talking to your “target audience”. Other experts say you should write it more like the professional profile on your résumé and just stick to the facts without getting too “personal”.
There is an argument for both styles, so I think it’s more of a personal choice and how you like to be perceived. I’ve written them in both styles and they have worked equally well.
Whatever you do, make it a clear, compelling, and concise summary of the kind of value you can bring to the table.
- Use as close to 2000 characters as possible to maximize the space.
- Use common industry keywords throughout.
- Highlight your key expertise and showcase your specific key contributions and accomplishments.
- Make the summary copy dense. Divide sections up into easily digestible chunks.
- List all of your duties/responsibilities as this is too “task-oriented”.
- Include information that is too confidential or sensitive in nature.
What should you do?
Unless you are a personal branding expert, I recommend you hire a professional to create a Linkedin profile that positions you strategically as well as complements your other career or business marketing documents.
Here’s how to get started
If you’d like to discuss how we can work together to create a résumé, cover letter, and Linkedin profile to help you attract the right kind of opportunities, click here to set up a free discovery call.
Hi! I’m Diana.
I leverage over 10 years recruitment and sales/marketing experience to create attention-grabbing résumés, cover letters, and Linkedin profiles that help job seekers stand out, get noticed, and get hired.
Need help? That’s what I’m here for!
Are you in the midst of a job search and not getting the results you want? Or are you’re thinking of making a change and want to make sure you get started off on the right foot? Then I recommend you reach out for some help. You can contact me directly here!
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