Linkedin is the place to be
With over 40 million daily users and more than 87% of Recruiters using Linkedin to find talent and service providers, it’s hands down the “go-to” place to hire someone.
So, how do you effectively harness the power of Linkedin to help you stand out from the crowd and get you the kind of attention you need and deserve?
You need a kick-ass summary!
Because the summary is one of the first things that someone sees when they land on your page and provides a big chunk of space to deliver your value proposition, it’s considered to be prime real estate.
A strong summary will help your Linkedin profile:
✱ Come up in a search
✱ Clearly communicate the essence of your unique value
✱ Compel the reader to keep reading and contact you
Top 10 must-dos to boost your Linkedin summary so it attracts more of the right kind of attention
#1: Use up the space
You have 2000 characters at your disposal which is about 250 to 300 words. To maximize the full potential of your summary, you should utilize all the space with carefully thought out content.
While having something is better than having nothing, don’t make the mistake of slapping something together with no strategy.
#2: Make it easy to read
Readability is critical. No one has the time or patience to wade through dense copy.
Lack of readability will cause the reader to miss important information or worse – they might move on to the next, easier to read Linkedin profile.
The summary section must be easy to scan quickly by the human eye.
✱ Use as few words as possible to get the message across
✱ Include a lot of white space by creating easily digestible blocks of copy no more than 3 or 4 lines each
✱ Use Linkedin friendly symbols (see below) to draw attention to certain sections and divide others
✱ Include section headers in CAPITALS (e.g. AREAS OF EXPERTISE)
#3: Use keywords
Determine the keywords and phrases you should include that are relevant to the kinds of opportunities you want to attract and use them throughout the summary.
#4: Make the first 200 count
When someone lands on your page, they see only the first two lines of your profile which is about 200 characters.
To encourage people to click the “read more” button, those first two lines need to grab immediate attention and generate enough interest, so don’t want to waste space with boring, irrelevant, or confusing content.
One approach that works well is to come up with a two-line value statement. It should include who you are/what you do (target job title), what your specialty is (main expertise), and how you help organizations/stakeholders (your value).
Another approach would be to use humour or something that creates curiosity (like a good email message subject line). The point is to write something that’s going to draw people in.
#5: Showcase your value
Recruiters and hiring managers want to know how you contributed in meaningful ways and how those contributions benefited your employers and various stakeholders. This is your value.
So, think less in terms of tasks and duties and focus on the kinds of positive impact you achieved. Just talking about what you did doesn’t tell anyone how well you did it until you include demonstrated results.
Then tell a story weaving in those key contributions and accomplishments that will speak to your audience.
#6: Add a human element
The summary is essentially a long value statement that needs to engage the reader.
One way to achieve this is to add what I call the “human element” by writing the summary in the first person. Determine who your target audience is and imagine you are speaking directly to them.
You want to tell a personal story that still communicates your value but in a way that reveals more of who you are as a unique individual. This will help to distinguish YOU from your many competitors.
There’s no one way to do this and it does require quite a bit of thought and effort.
To get the creative juices flowing, you could ask yourself questions like “How do I want to be perceived?” “Why did I choose my career path?” “What am I passionate about?” “What are my core values?”
#7: Make it easy for people to contact you
People are busy and like information to be available at their fingertips. They don’t want to go hunting for it.
It’s a good idea to include contact information in the summary, such as a phone number and email. You can also include links to your personal blog, website, Twitter handle, etc.
#8: Highlight your skills
Whoever reads your summary wants to know right away if you possess the top required skills for the kind of opportunities you’re targeting. This information should be right in front of them. Don’t assume they’ll take the time to go fishing for it because they might not.
I recommend that you include a section in your summary that lists your core competencies that are relevant to your target position/industry.
#9: Use Unicode symbols
Linkedin doesn’t allow you to get fancy in terms of formatting. You can’t bold, italicize, or underline words. This makes for a very lackluster presentation that won’t grab anyone’s attention.
One way to create a bit of interest is to use Unicode symbols that can be read by most browsers and are Linkedin friendly. They range from a simple bullet point to colour icons.
When used properly, symbols will add interest, separate ideas or sections, create a bulleted list, and draw attention to something specific.
Some of the commonly used symbols are as follows:
★ ✱ ✓ ✉ ☏ ► ➤ ▂ ▁ ▪ ▫
#10: Include a call to action
One marketing strategy is to have a call to action that clearly tells the reader what to do after they’ve read your profile. The CTA is typically added to end of the summary, but it might make sense to include it at or near the top.
What you say will vary depending on what your goal is. For instance, if you’re unemployed and actively looking for work, then a CTA might look something like this:
I am seeking a (target job title) position in the (add industry here) where I can leverage my expertise in X, Y, and Z to improve processes, eliminate waste, and cut costs. I can be reached at (enter phone number) and (enter email address)
Get Linkedin help
If you’d like to discuss how we can work together to create a Linkedin profile and résumé to help get your foot in the door, click here to set up a free discovery call
Hi! I’m Diana.
I leverage over 10 years recruitment and sales/marketing experience to create attention-grabbing résumés, cover letters, and Linkedin profiles that help job seekers stand out, get noticed, and get hired. You can learn more about my story here and about how I can help you here.
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